Grappo FIZZzzz-A Grappy GReview!

Grappo Fizz aka G. Fizz

After paying tribute to Apples, Parle Agro has launched yet another niche drink 'Grappo Fizz' to honour Black Grapes in Indian market. Although creative, it is a bold move to launch a flavor which hasn't been completely tested with the Indian consumer market. Being an ardent Appy fan, I picked up Grappo to Greview it.

The First Look

With its hip name and irresistible bottle design, it scores over other regular colas and oranges in the regrigerator. The product is targeted at the youth and is quite evident from the bottle that read jargons like "say mah name" & "Grape4Life" and an astoundingly creative curriculum-wittae that speaks of Grappo as a laid-off Call Center employee with its loves, hates, origin and much more. Grappo is placed at a slighly higher entry-level price of Rs. 27/500ml.

The First Sip

The imagination of pulpy grape droplets and preserved fruit juices are subdued at the very first sip of Grapo. Neither it leaves you satisfied nor tempting for more. It's more of a Fizz and less of a grape. Moreover, it tastes on similar lines to Appy, leaving up to the 'cousin-relationship'. In my view, this sparkling Grape drink fails to create a separate identity and in-turn may cause dilution of the Fizz Brand.

Takeaways

#1. Grappo debut mania: I checked out the latest 'Grappo-Fizz'. Did you?

#2. The 'totally bottlelicious' bottles as a part of kitchen inventory and picnic cavalry.

#3. The real-life Fizz character as an advertising masterpiece.

#4. Hope of an all-new Guava-Fizz or a Melon-Fizz from the Parle stable.

#5. The Appy vs. Grappo battle (Survival of the Fizziest) at http://www.appyvsgrappo.com/

Drawbacks

#1. Failure of a much-hyped flavor to sustain as a stand-alone drink.

#2. Instead of a Fanta challenging Mirinda, it's a case of Fanta challenging its own bro Coca-Cola
diluting each other's share

#3. Definitely not a first choice drink to hang-out with.

Rating: 3/5 sips

Disclaimer: The views expressed above are my personal and not part of a campaign. Other views that may agree of differ are invited for discussion.